SimplePractice vs Hunhu: Which Is Right for Your Group Practice?

SimplePractice at a Glance

SimplePractice is the most widely used practice management system among solo therapists and counselors in the United States. It handles electronic health records, clinical documentation, insurance billing, telehealth, and client scheduling in a single platform.

Pricing: Plans start at $39/month per clinician (Starter) and go up to $59/month per clinician (Professional). Group practices pay per seat, which scales linearly with team size.

Best for: Solo practitioners and small practices that need a clinical workflow tool with integrated billing and telehealth.

Where SimplePractice Falls Short for Group Practices

SimplePractice was designed for individual clinicians. When group practices and agencies adopt it, several limitations become apparent:

• Per-clinician billing adds up fast. At $59/month per clinician, a 25-person group practice pays $1,475/month for SimplePractice alone. The cost scales with every new hire.
• No white-label directory. SimplePractice does not offer a branded, public-facing provider directory. Group practices cannot embed a searchable directory on their website.
• No agency-level client intake. Intake flows are tied to individual clinicians, not to the organization. There is no centralized way for clients to find the right provider within your network.
• No revenue model for the organization. SimplePractice does not provide tools for the organization to earn commission or referral fees when clients book through the directory.
• Limited provider profiles. Clinician profiles within SimplePractice are functional but not designed to drive SEO traffic or client discovery.

How Hunhu Approaches It Differently

Hunhu is not an EHR. It does not handle clinical notes, insurance billing, or telehealth. Instead, it solves the problems that SimplePractice was never designed to solve:

• Organization-first pricing. Hunhu charges per organization, not per clinician. Whether your group has 5 providers or 500, the price stays predictable.
• White-label directory. Every Hunhu plan includes a fully branded, SEO-optimized directory that lives on your domain. Clients search, filter, and find the right provider without ever leaving your website.
• Centralized client intake. Organizations manage intake at the network level. Clients are matched to the right provider based on specialties, availability, insurance, and location.
• Revenue sharing built in. Organizations can earn commission on bookings that come through their directory, turning their provider network into a revenue center.
• Embeddable widgets. Drop a provider directory widget onto any existing website with a single code snippet.

Feature Comparison Table

When SimplePractice Makes Sense

SimplePractice is a strong choice when:

• You are a solo practitioner or very small practice (1-3 clinicians) that needs an all-in-one clinical tool.
• Your primary need is EHR, clinical documentation, and insurance billing.
• You do not need a public-facing directory or embeddable provider search.
• You want built-in telehealth without a separate platform.

When Hunhu Makes Sense

Hunhu is designed for organizations that:

• Operate a group practice, agency, or network with multiple providers.
• Need a public-facing, branded provider directory on their own domain.
• Want clients to search, filter, and find the right provider without leaving the organization's website.
• Want to earn revenue from bookings that come through the directory.
• Already use an EHR (SimplePractice, TherapyNotes, or another) and need a directory layer on top.