Hunhu vs Psychology Today
Psychology Today's therapist directory is one of the largest provider finders in North America. Providers pay to be listed. Clients browse and reach out. There's no organizational layer — agencies can't build their own directory on top of it, earn on referrals, or control which providers are featured. It's a listing platform, not network infrastructure.
Hunhu
- Your organization owns the directory — not Psychology Today
- Commission revenue flows to your agency on every booking
- White-labeled under your brand with your domain and design
- You control vetting, quality, and who gets listed
- Providers stay active because bookings actually flow through the directory
- Clients book through an agency they trust, not a public marketplace
- Network analytics — full visibility across every provider in your directory
Psychology Today
- Massive built-in traffic (millions of monthly sessions)
- No setup cost for agencies — providers pay individually
- Strong consumer brand recognition in mental health
- Deep search filters by specialty, insurance, and location
- Providers can create profiles with no help from the agency
Choose Hunhu if...
You're a therapy group, agency, or membership organization that wants your own branded directory — not a listing on a platform you don't control. You want the client relationship to stay in your network, your organization to earn on every connection, and a directory that reflects your standards, not a public marketplace's defaults.
Ready to see Hunhu in action?
See how agencies are building white-labeled provider directories.
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